Your website is the cornerstone of your business’ online presence and your digital marketing. It’s vital to get it right to ensure that you’re not building on a bad foundation. That starts with better website design.
In this blog, we’ll review the top-5 website design strategies you should employ on your next site—and where to start.
The winning playbook for better website design
Let’s dive deeper into some of the ways that 5 Fold builds websites for our clients:
#1. Build a website that works for visitors
First impressions matter. Websites are, by their nature, visual. From the second a site visitor arrives at your site, they’re soaking in information—much of it before they even read a single word. That’s because your website design and images provide subliminal cues and ideas to visitors.
This is not to say that content isn’t important. It is! But, your site also has to be built to hit those right visual cues right off the bat. If your site looks sketchy, visitors will leave. If it’s hard to navigate or find things, they’ll leave.
If it looks like it was built in 1990, they’ll probably reminisce on the days of AOL and dial-up, and then—you guessed it—leave.
This process happens in the first few seconds of a visitor arriving at your site, so it’s important to get things right. A modern, design-centered website provides the right initial visual cues to site visitors, so that they stay and take the next step: interacting with your content.
#2. Establish trustworthiness
Okay, you’ve passed that initial visual cue test. Now comes the hard part: getting the prospective customer or client to the call-to-action. This means that the customer has to decide whether or not your business merits further action.
Let’s say that you’re an ice cream shop in the small city of Dudsville, Nebraska (about 70,000). Even here, you have a lot of competition from both local stores and large chains. You’ll have to think about what makes your business stand out from them. What are the trust elements that will make someone choose your product, service, or message?
In our ice cream shop example, maybe your business has been named the Dudsville Citizen Reader’s Choice Ice Cream Shop of the Year for the past three years. You’ll want to display those badges prominently and proudly on your website.
Accreditation, awards and certificates are perfect ways to highlight your reliability. This will show customers that you are the real deal, and help establish local authenticity.
Here are a few other things that establish trustworthiness with your site’s visitors:
- Real photos of your product and services (“Wow, that ice cream does look good.”)
- Testimonials and quotes from real customers (“I loved this ice cream, and so will you!”)
- Standing behind your product (“You’ll love our ice cream so much that we give you your first scoop—free!”)