What does this look like in practice?
To some degree, most of our clients are doing this. But, there are two of our clients who really stand out for their involvement in reviews and social media.
Air Control Home Services is an HVAC company serving Lake Havasu City, Arizona and other parts of Mohave County. They’re a great company, and they’re outstanding at supplying us with personal content. Last month, their personalized content had 400% more engagement than regular content. This includes employee birthdays, featured technicians, customer reviews, and more.
Over time, this strategy of providing us with authentic content has yielded some great results, including a 64% increase in Facebook fans and a 208% increase in the number of reviews during the time they’ve been a client. See even more results on the Air Control case study.
Wagner Mechanical is a company that provides cooling, heating, plumbing, and other services in Albuquerque and Santa Fe, New Mexico. Wagner’s management team is laser-focused on bringing in reviews for their business. Using postcards provided by 5 Fold, Wagner’s technicians and representatives politely request reviews from all of their customers.
The results have been staggering. Over the past six months, Wagner has brought in more than 200 reviews, a vast majority of them overwhelmingly positive. 5 Fold responded to all the positive reviews for Wagner, bringing a personal, authentic approach. When people search for Wagner Mechanical, all of those reviews are coming up, and prospective customers can see not only what other customers said, but what Wagner said in return. A business that responds to each and every review—good, bad, or in-between—is perceived as more authentic.
Wagner has seen tremendous growth. In a little more than a year with 5 Fold, their leads grew by 400%. That means more people are finding their way to the Wagner website and deciding to choose them for their HVAC service needs. Of course, our all-in-one marketing strategy has driven that growth. But, the active participation of the Wagner team has brought it all together and strongly positioned their company as the most authentic, capable choice in their industry, in their market.
Let’s build an authentic marketing campaign together
Here’s what we’re proposing: let’s combine our marketing strategy with what your business does best for better marketing results. If you’re interested in learning more about our marketing packages, get in contact with us. We’d love to discuss partnering with your team.