What can I do to adjust?
The short-term answer is nothing. Google doesn’t publicly disclose what its updates consist of, why they’re made, or what sites they impact.
On your end, you may see a dip in site performance, but it’s hard to isolate the exact cause. For example, is it just business as usual? Seasonality? Bad weather? Or, did a Google algorithm change depress your site’s performance?
Google even notes that there isn’t much site managers can do to adjust for specific updates. In other words, you just have to ride out the waves as they come.
What about the long-term, big picture?
While Google doesn’t disclose the exact nature of its algorithm updates, it does provide managers with a long-term direction to move toward. Here’s where things that SEO experts recommend sites re-focus on:
Great content that works for both humans and robots: Google’s algorithm is smart enough to know when it’s being tricked by keyword spamming or other tactics. Google recommends that sites should have content and design focused on the user. If users like the site, the algorithm will, too.
Fast, mobile-friendly websites: We talked about this in a prior blog, but making sites great and fast for all devices is something Google consistently says is a plus.
Great listings and social media: Your local listings, reviews, and social media work in tandem with your website to produce great results for your campaign. If all three are run effectively, you’ll drive more visitors to your site.
To learn more about SEO and your campaigns, call us!
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