Reviews draw in (or push away) customers
Here’s an example. It’s a Thursday afternoon, and your air conditioner has stopped working. You need AC repair, but who do you call? Unless you have a HVAC company you’ve been working with for years, chances are that you’re going to google “AC repair” and look for companies with good deals and good reviews.
The above scenario isn’t just speculation. Recent studies show that trust in online reviews is on the rise, and that 61% of customers read reviews as part of their decision-making process. 70% of consumers trust reviews to give them an honest assessment of the product, service, or place they’re interested in.
Okay, back to our example. There’s two HVAC companies in your area that meet your needs for AC repair, and have good specials in your price range. One has a 4.7 star rating on Google, which you can see in the sidebar right after searching for it. The other has only a 2.5 star rating.
Even if you were already leaning to the lower-rated company—or even found their special more attractive—that rating might give you pause, right? You’re not alone: 4 out of 5 consumers will change their mind about something based on reviews.
Clearly, customer reviews are important to how people perceive your business and to how many customers you can attract. Now, working with RevuKangaroo, we can offer our clients even more options.