Internet marketing can be a powerful tool for any business, but a well thought-out plan is needed if your going to be successful. If you are like most business owners, you will begin this journey by doing some research on internet marketing. Before you know it, the flood gates will be opened. An overwhelming amounts of information will bombard you, telling you what you should be doing, what you aren’t doing, how this or that is hurting your business and wasting your time and money.
You will dive in head first and begin to make marketing decisions and implement campaigns that haven’t been properly thought through. You’ll find companies that work on bits and pieces of your marketing, but don’t understand the big picture. It won’t be until the campaigns fail, will you realize you might need to take a few steps back. Unfortunately, by the time that moment comes, precious time, money, and marketing opportunities will have been wasted.
So what have we learned from this forward glance into the future? A strong foundation has to be created first, otherwise the structure of your marketing will suffer. If your foundation is weak, no amount of money, time, effort, or expertise will be able to make your company an online success.
Planning is a necessary step that can save you thousands of dollars and help you to avoid headaches. So take a deep breath, find a quiet place and summon the planning prodigy from within.
Where do you begin? Planning for internet marketing is a two-step process.
Numero Uno: Wrap your head around your business. You are the soul connection between your business and the outside world so you need to be able to answer these basic questions.
1. How do I explain my business?
2. What are my overall goals?
3. How do I want my business to be perceived?
4. What will be my internet marketing budget?
5. Who in my company will be in charge of internet marketing?
6. How often should we review our campaigns?
7. What strategies will we use to keep on track?
Yes, these questions may seem harmless, but when you get down to answering them, you will see they require some thought. Use these questions as a jumping off point to go deeper into your planning process.
Numero Dos: Find a real expert!! There are many highly qualified companies out there that will help guide you through your internet marketing. If the company that you find is the “real deal” they will handle the technical side of internet marketing for you. They will find marketing trends, and do research on your competitors and the local market. If they are REALLY good, they will even help you save money by giving you insight to areas of internet marketing that you can do yourself. Ultimately, your internet marketing company should be finding what works best for your business and working with you to grow your business online.
The good news is that if you take the time to plan out your internet marketing, you will be ahead of the game and be able to start off strong. The better news is that you don’t have to travel down this road on your own, there are experts out there that live for internet marketing, so let them help make your journey as smooth as possible.
If you are in need of a “real deal” company, contact 5ive Fold and let us help you get started.
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