It’s 2017, and many small business owners have long dealt with digital marketing. When we talk to them, we often learn that their experiences were not very positive. Either through direct management or by hiring an agency to look after their small business marketing, their campaigns hit a wall.
Frustrating, right? Small business marketing can be difficult to get right without the right kind of help and strategy. In this blog, we’ll explore the five reasons small businesses struggle with digital marketing, and what you can do to change that.
Why do small business marketing campaigns often struggle?
There are 5 major reasons that small businesses struggle with digital marketing:
Reason #1: They use a one-size-fits-all approach
“If you don’t know where you are going, you’ll end up someplace else.” A famous Yogi Berra quote, of course. But, it also applies to digital marketing. Where do you even start? How do you start?
Small business marketing is tricky precisely because business owners can only guess what kind of campaign they need. Some businesses come to us wanting us to spend, so long as they get to the top position in search results. Others are surprised by how much marketing costs.
The truth is that small business marketing campaigns aren’t really one-size-fits-all. The type of campaign your business needs is dependent on your industry, the size of your market, the type of audience, what your competitors are doing, and a number of other factors. Those are the kind of things that 5 Fold takes into account when setting up a campaign.
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Reason #2: Diving in without a plan
Think of digital marketing like a football game. It’s easy to play the game. Stepping onto the field takes little-to-no effort.
However, winning the game is a lot harder. There’s a competitor out there who is actively trying to beat you. Without a solid plan that accounts for what you need to do, you’re going to get beat.
Getting onto the field
Similarly, it’s relatively easy for small businesses to dive into online marketing on their own. At first glance, there’s a lot of tools available. Many of them are user-friendly and easy to learn.
That’s stepping onto the field, and a lot of small businesses think it’s going great. Then, the opening coin flip arrives. The other team—your competitors—came ready.
Digital marketing without planning, strategy, and execution presents the same problems. If you don’t have a plan for your marketing, you’re flailing about blind. This is one of the reasons that 5 Fold Marketing works to meet small business marketing needs.
Playing to win
You got the football team. We’re the coaching staff that comes ready with the strategy and plan. We not only watch film for the game, but we are constantly reworking our strategy during the game to adapt to what the opponent is doing.
Starting marketing is easy. Winning marketing takes a plan, and 5 Fold can help get you there.