Welcome to this edition of 5 From 5 Fold. Each month, we’ll ask a different member of the 5 Fold Marketing team five questions about themselves, what their job is like, and what they see as the future of marketing.
This month, we sat down with 5 Fold’s newest employee, Pay-Per-Click (PPC) Specialist Drew Martinez, to talk about PPC campaigns, what he likes about working at 5 Fold, and his favorite kind of food.
1. Where did you grow up, and where did you go to college? What did you study there?
“I grew up here in Phoenix, Arizona. I’m a native of the city, and I’ve lived on the west side my entire life. I went to Grand Canyon University (GCU) and majored in marketing, and I graduated with a bachelor’s degree in marketing. It’s not quite like a traditional university, but GCU is definitely growing and expanding.”
2. What did you do prior to joining the 5 Fold team?
“Prior to joining 5 Fold, I worked for a company called Revana. Same thing: I handled PPC there. We worked with agencies across the U.S. and Canada and helped manage their PPC accounts.”
3. What is “PPC”? How does it impact the campaigns of our clients?
“PPC, in layman’s terms, is being able to show up above the organic listings at a really quick and fast pace. It doesn’t necessarily take as long as SEO, which can take three to six months or longer. PPC is a quicker process, and we can get you above the organic listings on the search engine’s results page. As far as helping a client’s PPC efforts, that depends on their specific Key Performance Indicators. Pay-Per-Click can be used for a sales driven campaign, a branding campaign or both. PPC has the flexibility and products to achieve both goals.”
4. What are some other things that make PPC and SEO different?
“They do have their differences. One of the major things is that, as I said, SEO can take some time to mature. It’s not as quick as PPC where we can create a new campaign, start it, and you can get on top after the first day or two. PPC is a combination of understanding your clients’ goals, using that to build an effective campaign and constantly monitoring and optimizing to achieve KPI’s. The similarities are that, in the long haul, it’s going to deliver the same results. At the end of the day, we’re trying to achieve whatever goals the client has. So, both SEO and PPC are necessary in digital marketing. One is not better than the other: they both can be utilized in different ways to achieve the same goal.”
5. So far, what has been the most exciting thing about working at 5 Fold Marketing?
“I’m excited about being able to sculpt the PPC Department down the road. Make it how I’d like it to be and fully manage it, once I am fully accustomed to all the tools and how the workflow runs. That’s what I forsee moving into the future.”
Bonus: What is your favorite kind of food, and why? What is your favorite dish?
“Well, my girlfriend is Filipino, so right now, I’m really into Filipino food. However, in the long run, it’s always been Mexican food. My favorite dish has always been chimichangas.”