Stop Telling and Start Showing: Importance of Videos for your Business.
What’s so great about videos?
Videos are AWESOME! They are one of those crafty tools that allows you to show the world what you’re all about. Did you know that your visitors will stay an average of 2 minutes longer on your website if there is a video? In internet marketing where every millisecond counts, 2 minutes is a lot of extra marketing time! Whether you are promoting yourself or your business online, videos bring your brand to life. They allow your followers to get a glimpse of what it would be like talking or interacting with you or your business in person.
From the customers point of view.
Let’s say a person is needing an exterminator for the first time. So they search online and come across a pest control website that is all text, LOTS of information, but gives them nothing to connect with, nothing to make them feel welcome or comfortable.
So, they continue on with their search. They find another pest control website that has… a… VIDEO! They are instantly drawn to that small white triangle enticing them to click and get an inside look at this company. In the video, there are friendly and professional looking technicians in clean trucks branded with the company’s logo, showing the customer exactly what to expect. And Bada Bing Bada Boom… you have gained the customer’s trusts and made them feel welcome.
Take a look at one of the videos 5fold Marketing had made for one our our pest control customer’s websites.
Now tell me that doesn’t make you want to call them to get some pest control done. The point is, videos give your customers a direct connection with you. You are inviting your followers into your world and they are sure to respond!
Get it done.
So, how do you go about having a video created? At 5fold Marketing, we set up video shoots for our clients. We usually work with a local videography company and we also provide a script for our clients and the videographer beforehand so everyone is on the same page. The video shoot typically lasts for an hour or so, and when it’s all done, our clients have an awesome video to help them connect with new customers online!
We can help!
Are you ready to make some video magic happen on your website? Call 5fold Marketing today!