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Reviews can power your marketing growth

Online reviews from customers can power your marketing growth. That’s why we’re partnering with RevuKangaroo to give your business more review-capture options.

Online reviews matter. Positive and negative reviews can be the difference between a business thriving and struggling.

Unfortunately, too many business owners treat reviews left on Google, Facebook, Yelp as something that just happens at random that they have zero control over.

As we’ll discuss in this article, online reviews are far too important to be left to chance. Now, thanks to our partnership with RevuKangaroo, you have more options than ever for getting consistent, positive reviews.

First, let’s review why online reviews matter so much.

Reviews draw in (or push away) customers

Here’s an example. It’s a Thursday afternoon, and your air conditioner has stopped working. You need AC repair, but who do you call? Unless you have a HVAC company you’ve been working with for years, chances are that you’re going to google “AC repair” and look for companies with good deals and good reviews.

The above scenario isn’t just speculation. Recent studies show that trust in online reviews is on the rise, and that 61% of customers read reviews as part of their decision-making process. 70% of consumers trust reviews to give them an honest assessment of the product, service, or place they’re interested in.

Okay, back to our example. There’s two HVAC companies in your area that meet your needs for AC repair, and have good specials in your price range. One has a 4.7 star rating on Google, which you can see in the sidebar right after searching for it. The other has only a 2.5 star rating.

Even if you were already leaning to the lower-rated company—or even found their special more attractive—that rating might give you pause, right? You’re not alone: 4 out of 5 consumers will change their mind about something based on reviews.

Clearly, customer reviews are important to how people perceive your business and to how many customers you can attract. Now, working with RevuKangaroo, we can offer our clients even more options.

Reviews impact your entire marketing campaign

Pictured: Customer browses online reviews on a tablet computer.
Customers and search engines alike are reading online reviews for your business.

There’s been research that has shown that the latest Google algorithms take the number, quality, and flow of reviews into account for rankings. Google and other search engines like Bing realize that local searchers are relying on reviews to make decisions.

Since Google wants to provide those searching with the information they need, they tend to boost well-reviewed businesses over those with poor review quality or numbers. In fact, Moz estimates that 10% of your search ranking could be influenced by reviews. That’s a huge bump!

What do search engines prefer?

Let’s return to our restaurant example from earlier. This time, there’s three restaurants: the two from earlier, plus one more. Restaurant #1 has the 4.7 star rating on 10 total reviews, but very few of the reviews have anything written on them, and they’ve only gotten one review in the past six months. The 2.5 star rating business has 20 total reviews, and has received two in the past six months. Then, there’s a 4.5 star business with 35 total reviews that is receiving at least three new reviews per month. Which one do you think Google prefers?

If you guessed the last example, you’re right. Google has a “what have you done for me lately?” mindset that places at least some value on a steady influx of positive reviews.

In fact, we’ve seen client campaigns positively impacted by new reviews coming in that then fall when the client stops getting new reviews.

That’s why getting positive customer reviews is so important. Let’s talk about how you should go about doing just that.

RevuKangaroo helps your business get better reviews

5 Fold is proud to partner with RevuKangaroo, a review management tool designed to help businesses capture more positive reviews from their customers.

Here’s how it works: RevuKangaroo installs their custom-build API on your website. This API marries the look and feel of your website with their powerful software. All you have to do is direct customers to leave reviews on your site.

One unique feature of RevuKangaroo is that it asks users to review the employee or serviceperson who worked with them. This often results in more positive and detailed reviews that often end up being more useful for the prospective customers reading them. It’s a win-win for your business and for people searching for you online.

RevuKangaroo publishes the reviews left through your site to Google+, Yelp, Facebook, and several other platforms. Negative reviews are sent to you first, so that you can address any problems or misunderstandings before the review is left. You might be even able to win that customer over!

With instant notifications, thorough reporting, and a whole host of sharing options, RevuKangaroo gives businesses the power to take control of reviews like never before.

RevuKangaroo and Parker & Sons

Parker & Sons is one of the largest HVAC companies in Arizona and the entire U.S. Southwest. By partnering with RevuKangaroo, they were able to increase their average review ratings, improve their closing percentages, and boost their revenue growth.

In the first six months, RevuKangaroo accomplished the following for Parker & Sons:

  • 1434 new positive reviews from real customers!
  • Almost no negative reviews
  • Revenue for the business increased by 19%
  • In real dollars, that was a $5 million increase!

Look at Parker & Sons Reviews as of 8/29/2017

Reviews are powerful. Paired with an effective digital marketing strategy from 5 Fold, RevuKangaroo can bring in significant new business for your company.

Get started getting better reviews

If you’re ready to get your business more positive reviews, give 5 Fold Marketing a call today at (480) 568-3411, or contact us online. We’ll go over how we can put RevuKangaroo and our marketing products to work for your business.