Great marketing requires the support of our clients
With your photos, stories, and latest promotions, we can build on your marketing campaign.
5 Fold manages PPC campaigns, rewrites websites, runs social media accounts, and develops winning marketing strategies for different businesses. As an all-in-one marketing company, we do everything possible to increase the calls coming into your business, no matter what industry you’re in. But we can’t do it alone. We need the help of our clients. We need your help.
In this blog post, we’ll review how input, data, and contributions from our clients can help make their campaigns even more effective. Even if you know next-to-nothing about marketing, you can help your marketing campaign, even on a busy schedule. Here’s how:
Better photos make for a more authentic website
Okay, here’s the thing: no matter how hard we work, stock photography rarely looks as authentic as the real thing. No matter what kind of business you have, real pictures of you and your team hard at work can be really compelling, and they establish your “realness” as a business in a way that generic photos just can’t.
That’s not to say that stock photography doesn’t have a place in your marketing. But, any opportunity to use real photos—on your company’s social media accounts or on your website—can be a difference-maker. So, get out your phone or digital camera, take some shots, and send them to us!
Making your social media more personable and authentic
Customers like to do business with companies they find personally relatable. One of the benefits of social media is that your business can connect with customers as people. That’s why we manage your social accounts in a way that gives your business a friendly, conversational voice.
However, there’s just one problem: we aren’t you. We don’t know that one of your best employees is having their first child on Tuesday. We don’t have photos of the company picnic, and we didn’t hear about the recent volunteer work your business did. In short, we need you to send us this information about what you and your employees have been up to, so that we can share it on social media on your behalf.
We’ll always be able to create posts about your services, products, or company values. But, it’s these kind of impromptu, “company culture” posts that really help current and prospective customers attach to your business and keep you in mind.
Reading both positive and negative reviews for business feedback
Your all-in-one marketing package includes the management of reviews from clients. Using software, we track all the reviews that come in from a variety of review sites, including Facebook, Google, Yelp, and more. No matter what you think about reviews, both positive and negative reviews offer insight into what people think of your business and how things are going. That’s one of the reasons why our policy is to send negative reviews to you for your review and response.
It’s probably not realistic (or at all ideal) to change an entire aspect of your business based on a single negative review. However, if you’ve been receiving multiple negative reviews about the same thing and it’s something that can be improved, consider making a change. You may not win back the customers who left the review, but you’ll avoid negative reviews on that subject in the future, which will in turn mean a better overall review score and less complaints about your business online. Many prospective customers—up to 88% according to this 2014 study—trust online reviews when making decisions about which business to choose. Improving areas of your business that are pain points can improve reviews, which can drive new customers to your company.
Updating your company’s promotions and deals
It’s common sense that the right deal, coupon, or promotion can convert a prospective customer into an actual customer. That’s why we encourage our clients, if their industry offers incentives, to keep our team regularly updated on what they’re offering. Many of our current marketing clients have promotions tied to seasons, so it’s important to know when you’d like us to make the shift.
There are many benefits to your support
With more personalized social media posts, better responses to reviews, and updated promotions and deals, your business will have a more effective presence online. It will make our lives easier, and allow us to focus on growing your company’s online reach. Plus, everything you send us—from new photos to new offers—will help 5 Fold get to know your company better. That’ll mean better marketing results.
If you’d like to learn more about 5 Fold Marketing, give us a call. Or, contact us on our website. We’d love to hear from you!