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Using heat maps to optimize our client campaigns

Have you ever been to a website where you felt you had to scroll far down the page to get to the information y…

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Call tracking: What is it, and why does 5 Fold do it?

A few weeks back, we wrote about how we’re constantly working to improve our marketing campaigns. From that po…

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Google encrypts keyword data. Who it hurts? Who it helps?

We all know by now that Google likes to change things up every now and then. Most marketers expect this and ha…

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