An outside perspective
One of the advantages of hiring an internal marketer to work for your business is that they’re right there. In some ways, they can better understand your business and marketing needs because they’re in the building.
However, in our experience, that’s not always how it turns out. Sometimes, an internal marketer is too close to the business operations, and an important, outside perspective is lost.
For example, let’s say there’s a certain way you’ve been selling a particular product for decades. An outside voice might be able to better take a step back and critically evaluate if that way is the best way. A marketing company can provide you with research about what your competitors are doing, what’s working, and much more.
Most agencies work within multiple verticals, or industries. However, most have at least a few clients in any given vertical, which allows them to take lessons learned from one and apply them to the other—and vice-versa—until all the campaigns are strengthened.
Keeping up with a fast-changing marketing world
Digital marketing is an ever-changing field. In 2017, there were major changes to local listings, and, in 2018, there’s already been a lot of changes to Facebook.
Point being, there’s a lot to keep up with, and a team is better equipped to do just that than an individual. At 5 Fold, not only are we constantly watching out for news or trends, but we can also measure the impact of those changes on our campaigns.
It comes down to your company
Each company’s marketing needs are different, yours included. Some medium-sized businesses choose to work with an internal marketer and a marketing company; others choose just one or the other.
Whatever you decide, it’s important to remember that all digital campaigns are strengthened by the active involvement of the company in its own marketing. An external marketing company can create a campaign just as authentic and localized as an internal marketer. It all depends on how the company participates.
To learn more about how 5 Fold does marketing right, read our case studies. You can also get in contact with us online, or connect with us on Facebook. We’d love to hear from you.