Building high-performing, great-looking, responsive websites is a key cornerstone of what we do for our clients. In this post, we’ll review what makes our websites different, and why they need to be responsive. We’ll also review our templates and our process of continually making improvements to sites.
Responsive design for a mobile audience
You’ve probably heard that mobile web use is on the rise. It’s something that we’ve mentioned before ourselves. However, even that may be an understatement at this point. According to MarketingLand.com, mobile traffic at the end of 2015 had flown past 50% of the market and has continued to climb. It’s essential to have website that is as easy to view on a desktop as it is on mobile.
That’s why 5 Fold designs responsive websites that automatically reconfigure to the needed screen size, depending on the device being used. All of our templates are responsive by default. If you have a website that doesn’t automatically resize on mobile, you’re getting left behind by a majority or near-majority of users. Part of the reason these numbers are climbing is because younger users are increasingly using mobile over desktop. As their buying power increases, the importance of your site being accessible on phones will also rise.
Built on years of research
We built our templates using everything we’ve learned over the past few years about what works in web design and search engine optimization. First and foremost, our sites are designed to be faster and leaner than others. To accomplish this, we’ve optimized the templates to contain exactly what our clients need to be successful—and nothing else. This streamlined approach keeps page load speeds down below three seconds in most cases.
This way of building sites is in sharp contrast to the customized, “everything and the kitchen sink” way of web design that a lot of companies tout. In some cases, customized sites can be very powerful and high-performing. However, in most cases, we’ve found that they do a ton of extra stuff that really isn’t necessary to deliver a great user experience for clients and produce positive results, such as web referrals or call generation. Our sites do that without the frills, although we certainly think ours look fantastic, as well.