5 Fold manages PPC campaigns, rewrites websites, runs social media accounts, and develops winning marketing strategies for different businesses. As an all-in-one marketing company, we do everything possible to increase the calls coming into your business, no matter what industry you’re in. But we can’t do it alone. We need the help of our clients. We need your help.
Photos of your team at events or volunteer work are great for your social media account.
In this blog post, we’ll review how input, data, and contributions from our clients can help make their campaigns even more effective. Even if you know next-to-nothing about marketing, you can help your marketing campaign, even on a busy schedule. Here’s how:
Better photos make for a more authentic website
Okay, here’s the thing: no matter how hard we work, stock photography rarely looks as authentic as the real thing. No matter what kind of business you have, real pictures of you and your team hard at work can be really compelling, and they establish your “realness” as a business in a way that generic photos just can’t.
That’s not to say that stock photography doesn’t have a place in your marketing. But, any opportunity to use real photos—on your company’s social media accounts or on your website—can be a difference-maker. So, get out your phone or digital camera, take some shots, and send them to us!
Making your social media more personable and authentic
Customers like to do business with companies they find personally relatable. One of the benefits of social media is that your business can connect with customers as people. That’s why we manage your social accounts in a way that gives your business a friendly, conversational voice.
However, there’s just one problem: we aren’t you. We don’t know that one of your best employees is having their first child on Tuesday. We don’t have photos of the company picnic, and we didn’t hear about the recent volunteer work your business did. In short, we need you to send us this information about what you and your employees have been up to, so that we can share it on social media on your behalf.
We’ll always be able to create posts about your services, products, or company values. But, it’s these kind of impromptu, “company culture” posts that really help current and prospective customers attach to your business and keep you in mind.