Every good brand starts with an unforgettable logo.

If you don’t already have a logo for your business, it’s about time to get one. A good logo is the centerpiece of your business identity. The more recognizable that your logo is, the stronger authority it will hold among your customers. So, before you have your closest family member sit down with their crayola’s and design your first concepts of your logo, there are a few things to consider. These are the key elements that every good logo should have.

Variety Matters

You’re logo isn’t a one size fit’s all. Remember you are going to be using it EVERYWHERE! On business cards, your website, vehicles, maybe even billboards! In order for your logo to maintain it’s power across multiple venues, you are going to need variations. Usually, a square, horizontal, and vertical version of your logo will suffice for your the variety of destinations where it may potentially be placed.

Untitled design    

  Super-Sized

When creating your logo, think of size.  Consider if  your logo will still be recognizable if it’s the size of a  thumbnail or on the side of a semi-truck. Even if you are a small business, it’s important to create a logo that is adjustable because you never know where you will want to use it in the future.

 Keepin’ it simple

The real challenge of a logo is capturing the overall feeling and presence of a business in a simple and easily digestible logo. In a snap instant of seeing your logo, your customer should get a sense for what your business is all about. Basic lines, and simple shapes and fonts always produce great results. The more gradients and layers that are used in your logo, the more difficult it will be to maintain it’s quality on specific material. Not sure if your logo is too complex? Try the embroidery test. Many employees often want to purchase clothing with an embroidery of their business logo. So test it out on one shirt. If is comes back and the logo is still intact and easily identifiable, then you’re good to go! Below is an example of two different logos embroidered. Can you tell which one works better?

 

new-vs-old

 

 Color Choices

It is important to know how people perceive different colors before you choose yours. For instance, if you are a dentist or medical office, it’s probably wise to steer clear of red because your audience might associate that with blood. The Logo Company put together this helpful color guide that explains how color induces different feelings and emotions in your customers.

 

color-emotion

 

Secondly, choose a color that is in the same gamut for digital and print objectives. Different devices have different gamut ranges. Your computer for instance uses RGB, while your printer only prints in CMYK. Remember for branding purposes, your logo should be easily identifiable and this means that COLOR MATTERS! Don’t choose a bright buttery yellow on your computer that is out of the printing gamut and turns out a deep orange when printed. Make sure all of the colors you choose when designing your logo on your computer can be correctly converted into CMYK for professional print material.

 Legibility

Any text in your logo should be as clean and crisp as possible. We always refer to the “Highway Test.” If your logo was printed on the side of a vehicle driving at 40 mph down the highway, would a person be able to read the text? In order to pass this test, make sure any text in your logo is clear, without drop shadows or other effects. Don’t leave your customers scratching their heads trying to understand your logo!

 Mark It

Use an identifying symbol to mark in every version of your brand. There might be circumstances when you cannot include text, just the symbol. It can be a part of your business name, or an image the signifies your business. For example, Crash of Rhinos Painting uses an outline of a Rhino for their identifying symbol. Now, when their customer’s see that symbol, they associate it with Crash of Rhinos Painting, even without the business name present.

Untitled design (1)

 Take out the Color

You might need to periodically print your logo without color. Before you do your final logo selection, desaturate the image and inspect it’s quality. Try printing in various sizes and make sure they are up to your standards. Most of the time your logo will be bright and colorful, but just to cover your bases, test it out in black and white as well.

Gray-Mela-Teas-Logo

 Where to start?

If you are thinking about tackling your logo yourself, make sure you have some serious design talent, and the use of Photoshop. If you’re doubting your logo design skills or just don’t have the time or patience to create one yourself, we can definitely help! We’ve done many logo designs and have the experience to create you an awesome one! Give us a call today and we can help get you started.

 

We started 2015 off with a BANG!

This has been one busy and exciting start to 2015! We have met some incredible new clients and had a blast learning about their businesses and helping them with their marketing. We have had some awesome team meetings, and have loved working on some new branding projects! We’ve definitely started off the year strong and laid a great foundation for the months that follow. Out of everything that has been going on, here’s the top 5 most important new updates from 5 Fold Marketing.


Our Top 5

1. Maintenance

We have been busy the last few weeks, testing new features in Adwords such as Ad Customizers and Shopping Ads. There have also been 6-9 software updates made to our websites. After each update, we tested our website’s forms and functionality, to make sure everything looked and behaved just as it should.


2. Giving

AMC-Team

We have been working with the organization “Alabaster Mobile Clinic” to help them get more online exposure to boost their donations. It is our hope that through social media, we will be able to help them generate more monthly donation subscriptions to help them build a clinic within a school in Kenya. To read more about Alabaster Mobile Clinic, you can visit their website.


3. Partnerships

AZ-Video-Marketing-Horizontal

We have officially established our partnership with AZ Video Marketing. We are now able to offer our client’s HD quality business videos within about a weeks time! Last month alone, we have had many of our clients take advantage of this new feature of 5 Fold Marketing. To see more about making a video for you business, visit our video page.


4. Company News

Bijo and Rini have officially moved into their office in Pasadena, CA. The building they are in is full of other business professionals in the technology industry, providing many opportunities for networking! We are all so excited to be established in this collaborative work space!


5. In the Works

mela-teas-product-shot

One thing we love about 5 Fold, is that we are always thinking about or working towards that next step! Even though we have helped our many clients with elements of their branding such as logo designs, or font styles, we are working towards offering a full branding package that would include logo design, style identification, font types, color palettes, slogans & taglines, and more! This feature will especially be beneficial to our clients who are just starting out, or who have never officially developed a solid brand for their business.

For more information on 5 Fold Marketing Products, give us a call today! (480) 939-3203.

 

 

Handle negative reviews like a pro!

It happens.

Negative reviews are going to happen. They are going to be the result of a mistake, an “off day”, or a misunderstanding that will make a customer feel the need to go and tell the world about their horrible experience.

I recently read a review on Yelp that began with, “I tend to not trust companies with ALL positive reviews.” Even your customers know that bad reviews happen, but instead of letting the bad review increase your blood pressure and derail your entire day, look at it as an opportunity.

A negative review has the potential to do a lot of damage, but if handled correctly, it can actually help your company’s public perception.

How to respond.

Negative reviews need to be handled with a type of grace and subtlety that will address the customer in a way that will skew their negative opinion of your business. Here are 6 general guidelines to follow when responding to negative online reviews.

1. Keep Your Cool

As you read the review for the 1st, 25th or even 100th time, and feel your blood start to boil, your first instinct is going to be to strike back and get defensive. But DON’T! Whatever you need to do to calm down, do it! Take a breath, watch a show, take a walk, whatever works for you. Just keep your cool.

2. Respond Soon

Your customer is wanting to be heard, so let them hear from you. Make sure that you are in a calm place before responding, but don’t wait too long. The longer a customer simmers with their bad feelings for your company, the more difficult it will be to change their minds. We recommend responding to a negative review within 24 hours of it being posted.

3. Apologize

As difficult as this may be, an apology can go a long way. There is no need to justify the customer’s issue with an excuse or even by taking full responsibility, just simply apologize. Sometimes customers just feel like they haven’t been paid the attention that they need and an apology will certainly change their opinion.

4. Next Steps

Make sure you include specific actions that will be taken to remedy the situation so that it the “issue” will not continue to happen.

5. Make Amends

Give clients a ways to contact you so that you can rectify the problem. We don’t recommend that you publicly provide coupons or discounts to make amends. This might incentivize some people to leave negative reviews to receive a discount. Instead, if you feel that you need to reach out the the customer, provide contact information and ask them to call or email you directly.

6. Let it go

As much as you want to devote all of your time to this problem until it’s fixed, don’t. The time that you spend trying to change this one customer’s mind and convince them that they should love your business again, is time that you could be using to get 10 positive reviews! And before you know it, that bad review is yesterdays news. So do yourself, and your business a favor and move on.

Use your best judgement.

Each negative review is specific and the response should be crafted to address the customer’s unique complaints. Make sure that you remain sensitive to their opinions, while staying focused on remedying the situation. Use your best judgement and don’t underestimate the power of an apology.

We all hate having to deal with negative reviews, but we also know there is a right way and a wrong way to handle them. For instance, this is how we would respond to the following review:

Review

Response: We are so sorry that you felt you had a bad experience. We always make sure to turn on the heater before we leave and have the vacuum ready to catch any extra dust or debris that might come out of the air ducts. We would love to have the chance to make this right. Please reach out to us at 555-5555 so we can chat more about what happened. Thank you.  

The response is apologetic, and specifically addresses the customer’s complaints. It gives them a way to contact you so you can have another opportunity to remedy the situation.

Follow these guidelines for best outcomes, and use your negative review as motivation to bury it under positive reviews.


Is there another way you have found to deal with negative online reviews for a positive outcome? Or do you have a personal experience in dealing with negative online reviews to help the rest of us? Leave us a comment!

How we go about creating content for social media.

A social media presence is something that all business owners should have. Whether they are handling their social media internally or using a marketing company (LIKE US).

Getting your brand out there on social media means posting the RIGHT content to the RIGHT places. Engagement is the goal to getting your brand to reach more people.

A social media profile with fun, lively, and informative posts is one that will attract new followers and lots of comments, likes, and shares!

SIDE NOTE: Why are comments, shares, and likes good for your business? Social media profiles such as Facebook only show your content to a small percentage of your followers, unless their algorithms detect that your content is getting engagement. Then it recognizes your post as one other people might want to see. Every like, comment, or share boosts the amount of people that see your post, helping you get the exposure that you want for your business.

Alright, moving on… Creating this type of highly engageable content can be challenging, but it’s doable with a little strategy, a few resources and some creativity.

Gathering relevant content

At 5 Fold, we don’t have the luxury to be with our client’s all day every day to collect the photos, videos, and information that we need. However, this doesn’t mean we cut corners and dumb down our posts, or resort to sharing everyone else’s content from around the web.

To work around this issue, we make sure that we meet with our clients once a month. At this meeting, we get to know our clients and build relationships with them, AND we collect CONTENT! By content, I mean photos, videos, company updates, any and everything that would help their audience on social media to get to know their business on a more personal side.

Using tools, resources, and creativity

With all of the content that our client’s provide, it’s very unlikely that we’ll get enough material for the entire month until our next meeting. This is where the resources and creativity part comes in.

We have created a toolbox of go-to ideas for creating content. Here are a few that we use for generating content for our awesome clients.

 

Content (1)

 

Once the content is generated, it’s about adding specific elements to the content and tweaking it to make each post shine on individual social profiles increasing the probability of engagement. For instance on Twitter the use of #hashtags, on keywords specific to the business, will help relevant Twitter followers engage with their content.

Let’s take a step back and look at our process so far.

  1. Relevant content was gathered from the business owner.
  2. Filled in the gaps with highly engageable content
  3. Sprinkled elements like #hashtags into specific posts to help them stand out on different social media profiles.

Now what?

Well, we make sure that our content is getting the expected engagement and notice trends on what types of posts are doing better than the rest so that we can adjust our strategy for next month.

When it comes to creating content, we always consider two important things. Is this an appropriate representation of the business and is it something their audience would be interested in?

Since we gather real business content from our clients and always look for engaging ways to connect with their audience through social media, our clients have seen an increase in followers and engagement meaning that their brand is getting more attention and online exposure.

If you want to learn more about our social media services or are interested in getting your business started on social media visit our website at www.5foldmarketing.com or give us a call at 480-939-3203!

 

 

 

 

Best of 2014

In the last 12 months we’ve had some major changes at 5 Fold Marketing.

Some were exhilarating, some were exhausting, and some were just fun!

We wanted to share some of these moments with you, and give you some insight into who we are as a company.

1) Alabaster Mobile Clinic Campaign

Some of you might remember the campaign we did on Facebook to try to help raise money for Alabaster Mobile Clinic.

This was a 30 day campaign and at the end, we were able to donate over $250 to Alabaster Mobile Clinic.

It felt so good to give back to a foundation who is so deserving.

We are looking forward to making future and hopefully larger donations to them in 2015. Learn more about Alabaster Mobile Clinic.

2) Brittany Joins the Team

Brittany has been working with 5 Fold Marketing on a part time basis since 2012 doing a little blogging and content writing for websites.

In June of 2014, we offered her a full-time position.

Since joining the 5 Fold team, she has been focusing on social media, learning the do’s and don’ts of Local Listings, and the best practices of helping our clients get online reviews.

We wrapped all of these services up into one product called Social Plus.

Hold your horses, we’ll get to the Social Plus section soon! Read Brittany’s Bio.

 3) Moved to Arizona

Transferring the company from Colorado to Arizona has opened up so many opportunities for 5 Fold.

With many of our clients located in Arizona, now we can stop in and say hello face to face.

We have also made some awesome connections to help us expand our services.

 4) Our New Office

After a lot of searching, phone calls, and tours, we finally found an office that is perfect for our team.

In Chandler, we are fairly close to many of our clients, and we now have an inspiring backdrop for our creative marketing minds.

5) Tweaking our Brand

Our logo and our name both took on a facelift this year.

6) Expanding our Services

We believe that some of the best companies are ones that evolve, adjust, and improve every year.

In 2014 we made some changes and reached farther than ever before to offer the best and most beneficial services to our customers.

Here are a list of some of our newest services available. Learn more about our services.

  • Marketing (SEO, PPC, Display)
  • Website (Design, Programming, Hosting)
  • Social Plus (Social Media, Local Listings, and Reviews)
  • Photo and Video
  • Branding (logos, fonts, color palette)

7) Finding our Videographer

One of the added bonuses to being in Arizona, was that we met David Marsh, our new videographer.

He has been shooting video for small businesses for years, and has become a huge asset to our team.

Not only have we been able to offer video as a new service to our clients, but we have seen them get a lot of online attention and positive results because of their new videos.

We can’t wait to see the impressive videos that David with create for our clients in 2015.

 8) The Extreme Video Shoot

Our first official project with David as a part of our team, was and extreme video shoot for one of our clients.

We captured enough footage at this one video shoot for 6 different videos for our client.

These videos helped boost this company’s online engagement and increase traffic to their website!

 9) Hootsuite Certification

One of our biggest goals this year, was to start developing a product for our customers that would build their brand and help them connect with more customers through social media.

Through the process of developing this product, we obtained our Hootsuite Certification.

Hootsuite is a social media management dashboard, that allows us to efficiently manage multiple clients’ social media profiles.

 10) Rini Joins the Team

The more you grow, the more important it is to stay focused and organized.

This year, we brought Rini on board as a Project Manager.

With her background, she was the perfect person for the job.

Click here to learn more about Rini and read her Bio.

11) Launched Social Plus

The more we got into marketing with our clients, the more we realized that there were 3 areas that still needed help- Social Media, Local Listings, and Reviews.

Our Social Plus product offers management of all 3 of these in one product for a great price! Learn more about Social Plus!

 12) Team Reunion

We got to bring our L.A. office, and our Phoenix office together for a little reunion. It was a fun visit filled with food, children, puppies, and of course some excellent marketing discussions.

 13) Core Values

Since our team has grown this year, we wanted to make sure that we had clear core values to help keep us focused and to refer to when making big decisions for the company. Learn more about our core values.

 14) Case Studies

It’s easy to forget all of the time and energy that was spent on different projects.

Now that it’s the end of the year, we have been putting together some case studies and reminiscing on our most memorable projects in 2014.

Well, there you have it, our top moments / memories from 2014.

We hope your year has been as productive and positive as ours has been and we wish you all of the best in 2015! Happy New Year!!